For this module, we were asked to create a social media campaign for ourselves or for a company. We had to make sure that we keep track of analytics. I used Facebook, Twitter and Instagram as my social channels and decided to promote my own website and social media pages. Before starting the campaign I had set up my social media accounts prior to the campaign so that I can increase my followers ready for the start of the campaign. Below is my logo and screenshot of my social media channels.
Instagram page set up
Facebook page set up
Twitter page set up
I will increase my twitter and Facebook likes/follow by the end of the social media campaign.
Specific-Gain followers on social media accounts especially Instagram and Facebook
Measurable-Unit of success is 5000 followers on Instagram and 500 followers on my Facebook page.
Attainable– I should have the right milestone to support one of my goals. Gain followers by getting people to share and like my posts so that my followers increase.
Realistic/relevant– The goal is something that can be achieved with time and effort.
Timely-Success will be measured at the end of the campaign.
Gantt Chart showing time management
Items I posted during the period of the Social Media Campaign
With videos, I also posted freebies that were available for people to download. I did this because my aim of making a video each week was difficult. It took too much time to design, plan, create, and edit the video