Social Media Campaign

Project Info

Project Description


For this module, we were asked to create a social media campaign for ourselves or for a company. We had to make sure that we keep track of analytics. I used Facebook, Twitter and Instagram as my social channels and decided to promote my own website and social media pages. Before starting the campaign I had set up my social media accounts prior to the campaign so that I can increase my followers ready for the start of the campaign. Below is my logo and screenshot of my social media channels.


Instagram page set up
Screen Shot 2016-03-28 at 15.42.03

Facebook page set up
Screen Shot 2016-03-28 at 15.41.09

Twitter page set up
Screen Shot 2016-03-28 at 15.41.36

SMART Objectives
I will increase my twitter and Facebook likes/follow by the end of the social media campaign.

Specific-Gain followers on social media accounts especially Instagram and Facebook
Measurable-Unit of success is 5000 followers on Instagram and 500 followers on my Facebook page.
Attainable– I should have the right milestone to support one of my goals. Gain followers by getting people to share and like my posts so that my followers increase.
Realistic/relevant– The goal is something that can be achieved with time and effort.
Timely-Success will be measured at the end of the campaign.

Gantt Chart showing time management
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Items I posted during the period of the Social Media Campaign





With videos, I also posted freebies that were available for people to download. I did this because my aim of making a video each week was difficult. It took too much time to design, plan, create, and edit the video